Marketing Coordinator - G.F. Bowman, Inc.

About Us

For more than 55 years, G.F. Bowman, Inc. has proudly served Central Pennsylvania as a trusted leader in residential and light commercial plumbing, heating, and cooling. Family-owned and community-focused, we believe in quality workmanship, exceptional service, and doing what’s right for our customers and employees alike.

We’re looking for a Marketing Coordinator to help align, execute, and track marketing efforts across our HVAC, plumbing, and sewer & drain divisions. This role plays a key part in coordinating vendors, ensuring message consistency, supporting community engagement, and helping marketing efforts translate into real results for the business.

What You’ll Do

Coordinate marketing activities with multiple third-party vendors (digital, traditional, design, website/SEO partners, and other marketing platforms).
Work cross-functionally with sales, operations, customer service, and leadership to ensure marketing efforts align with capacity, promotions, and business goals.
Maintain, execute, and update the marketing calendar to ensure campaigns are timely, aligned, and clearly communicated internally.
Track performance and ROI across marketing channels including PPC, social media, direct mail, email, text campaigns, website performance, and online lead-generation platforms.
Assist with tracking marketing spend and performance against budget, collaborating with leadership on adjustments as needed.
Help identify underperforming campaigns and work with vendors and internal stakeholders to adjust strategy and improve results.
Support lead quality tracking and follow-up visibility for online lead-generation platforms managed by third-party partners.
Review and classify calls within Google Local Service Ads (LSAs), including marking booked leads and rating call quality, to support accurate reporting and optimization.
Support website performance and local SEO efforts by coordinating updates, content needs, and optimizations with website and SEO partners.
Create and manage email and text campaigns using ServiceTitan Marketing Pro or similar tools; support basic copy development and audience segmentation.
Utilize first-party customer data to support targeted messaging, audience creation, and customer retention initiatives.
Respond to online reviews across Google, Facebook, and other platforms using company-approved guidelines.
Ensure brand consistency and final message alignment across advertising, digital platforms, internal promotions, and community-facing materials before launch.
Update and manage messaging on the outdoor digital sign at the Harrisburg office to align with current campaigns, promotions, and seasonal messaging.
Share and translate updates on current and upcoming campaigns, offers, and community initiatives into clear, practical guidance for internal teams to support alignment.
Serve as a community liaison by coordinating and attending local events, sponsorships, and outreach efforts; represent the company at community, chamber, and charity events as needed.
Capture photos and videos at job sites, events, and company activities to support marketing and social media content.
Maintain organized records of marketing performance, vendor communications, and marketing assets (photos, videos, testimonials).
Collaborate and align with the social media marketing intern to ensure consistency in messaging, priorities, and execution.
Proactively identify and flag opportunities, risks, or misalignment in marketing efforts and bring recommendations to leadership early.
Perform other duties as assigned to support the marketing department and company goals.

What We’re Looking For

2–4 years of experience in marketing coordination, campaign management, or a related field (home services industry preferred).
Strong organizational and communication skills with the ability to manage multiple projects, vendors, and deadlines.
Working knowledge of digital marketing platforms including Google Ads, Meta Business Suite, email/text tools, and online lead-generation platforms.
Experience using Google Analytics, Google Search Console, or similar website analytics tools.
Experience using AI tools to support marketing execution, reporting, content development, or workflow efficiency.
Proficiency with Excel for tracking, reporting, and organization.
Familiarity with ServiceTitan, ServiceTitan Marketing Pro, or similar marketing automation tools preferred.
Ability to create or update simple marketing visuals using tools like Canva (or similar) is a plus.
Strong attention to detail, follow-through, and problem-solving skills.
Comfortable communicating with internal teams, vendors, and external partners.

Why You’ll Love Working Here

Family-owned company with 55+ years of local trust, stability, and strong community roots.
Opportunity to have real influence — your work directly impacts call volume, growth, and brand presence.
Variety and visibility across digital, traditional, and community-based marketing initiatives.
Supportive, collaborative team environment with access to experienced vendors and industry coaching.
Opportunities to represent the company at community events and build meaningful local relationships.
Competitive pay, benefits, and room to grow with a respected Central Pennsylvania brand.

Apply Today!

If you’re an organized, detail-oriented professional who enjoys bringing structure, clarity, and strategy to marketing execution, we’d love to meet you.

Apply today to join the G.F. Bowman team and help us continue to grow a trusted local brand.